Designing Trust
Designing Trust

Designing Trust

Digital Marketing Design

About The Project

At ThreatLocker, I led the creation of a cohesive and engaging digital brand experience across social media, blog, and video platforms. Blending design expertise with content strategy, I developed visuals that elevated the company’s online presence—ranging from custom blog illustrations and Instagram reels to YouTube thumbnail redesigns. My role went beyond design execution to include content creation, visual storytelling, and cross-channel consistency. By aligning brand identity with platform best practices, I helped drive stronger audience engagement and improve visual cohesion across all touchpoints, ultimately contributing to a more professional and memorable brand presence.

Achievements

  • Increased social media engagement by 45% by designing and curating high-impact Instagram content—including illustrations, reels, and branded photography—aligned with audience insights and platform trends.

  • Boosted blog readership and internal shares by 30% through custom-designed blog headers and illustrations that simplified technical topics and enhanced visual storytelling across editorial content.

  • Improved YouTube click-through rates by 60% after executing a full rebrand of video thumbnails, transforming the channel into a more dynamic, consistent, and visually engaging experience.

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